The American Business Women’s Association (ABWA) is proud to support Small Business Saturday® this Nov 24.

Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it’s unique small businesses like yours that help local communities stay vibrant.

Participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some ideas for getting involved on Nov 24:

Let your customers know that you plan to participate in Small Business Saturday. Visit com/MarketingSupport for free promotional assets, such as ready-made social posts, to show your support.

Join ABWA this Nov 24 to celebrate Small Business Saturday.